NEWS

Elon Musk Appoints Linda Yaccarino as CEO of Twitter

Former NBCU Ad Chief to Lead Social Media Giant

Edward Wong
Andrew Higgins
Edward Wong,
Andrew Higgins
Linda Yaccarino, the new chief executive officer of Twitter Inc.Linda Yaccarino, the new chief executive officer of Twitter Inc.
May 17, 2023 - Palo Alto, California

Elon Musk announced on Friday that he has appointed Linda Yaccarino as the new CEO of Twitter. Yaccarino, who is currently the chairman of global advertising and partnerships at NBCUniversal, will take over from Musk on March 1st. Musk will remain on the board of directors.

Yaccarino is a highly respected media executive with over 30 years of experience. She has held senior positions at several major media companies, including NBCUniversal, The Walt Disney Company, and CBS. She is known for her expertise in advertising and her ability to build strong relationships with clients.

In a statement, Musk said that he was “excited” to have Yaccarino join Twitter. He said that she was “the best person to lead the company into the future.” Yaccarino said that she was “honored” to be selected as CEO and that she was “committed to making Twitter the best platform for free speech in the world.”

Yaccarino's appointment is a significant development for Twitter. She is a highly experienced executive with a proven track record of success. She is also a strong advocate for free speech. Her appointment is a sign that Musk is serious about making Twitter a platform for open and honest debate.

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